VP, Head of Growth and Activation

About Liquid Group

Liquid Group is a FinTech payments services group based in Singapore. Liquid empowers and connects businesses and individuals to make transactions in a smart, secure and cost-effective way, anywhere in the world. We operate a regional payment network to enable cross-border QR payment services for e-wallet operators, banks, and merchants.

We also provide white-label solutions to accelerate the development and adoption of mobile payments for our business partners. We work in a collaborative and adaptive way, exploring innovative ideas and solving challenging problems to develop our products. Together, we ensure efficiency, security, and convenience for our partners and customers.

Website: www.liquidgroup.sg

Role Overview

We are seeking a highly strategic and commercially driven VP, Head of Growth & Activation to lead ecosystem growth, activation, transaction adoption, and partner participation across Liquid’s Singapore market ecosystem and cross-border QR payment network.

This role will serve as the overall accountable lead across:

  • Network Growth & Activation

  • Merchant Acquiring (Direct)

  • Growth Marketing & Enablement

within the ACT (Activation, Conversion & Transactions) function.

The successful candidate will oversee ecosystem participation growth across issuers, acquirers, merchants, and payment partners, while driving measurable transaction adoption, corridor expansion, and ecosystem activation outcomes across the SGQR+/RoamQR framework.

Key Responsibilities:

1. Ecosystem Growth & Network Expansion

  • Define and lead ecosystem growth strategies across issuer, acquirer, merchant, and payment partner participation.

  • Drive corridor expansion initiatives across domestic and cross-border payment ecosystems.

  • Develop strategic frameworks to strengthen: ecosystem participation, transaction adoption, merchant acceptance, and network utilization.

  • Build and manage strategic relationships with: issuers, acquirers, banks, wallets, payment networks, and ecosystem partners.

  • Identify new growth opportunities across payment corridors, merchant ecosystems, and regional partnerships.

2. Issuer, Acquirer & Merchant Ecosystem Leadership

  • Oversee growth and activation initiatives across issuer and acquiring ecosystems within Singapore.

  • Drive merchant participation growth across both direct merchant acquiring and partner acquirer channels

  • Ensure ecosystem stakeholders are effectively activated to drive transaction growth and corridor utilization.

  • Work closely with regional and overseas partners to align growth priorities and market activation initiatives.

  • Support strategic expansion and participation growth of new payment partners and corridors.

3. Transaction Growth & Ecosystem Activation

  • Own and drive transaction growth outcomes across the payment ecosystem.

  • Lead activation strategies focused on: transaction adoption, active usage growth, repeat transaction behavior, corridor utilization, and merchant participation.

  • Drive ecosystem-wide initiatives to increase transaction participation across domestic and cross-border payment flows.

  • Work closely with Growth Marketing & Enablement teams to execute ecosystem campaigns, partner activations, and merchant visibility initiatives.

  • Monitor ecosystem performance metrics to identify growth opportunities and underperforming segments.

4. Growth Marketing & Campaign Leadership

  • Define ecosystem campaign priorities aligned to transaction growth and activation objectives.

  • Oversee partner activation programs, ecosystem campaigns, merchant visibility initiatives, and usage growth activities.

  • Coordinate with internal stakeholders and external agencies to support: partner campaigns, ecosystem marketing, POSM/decal initiatives, merchant activation programs, and market awareness efforts.

  • Ensure all activation initiatives are commercially aligned and measurable against ecosystem growth KPIs.

5. Cross-Functional Leadership & Ecosystem Alignment

  • Act as the central growth leader coordinating priorities across: Product Strategy & Solutions, Merchant Acquiring, Growth Marketing & Enablement, Ecosystem Enablement, Operations & Support, Technology & Network Operations.

  • Ensure strong alignment between: commercial priorities, ecosystem participation, product capabilities, growth initiatives, activation objectives.

  • Drive execution alignment across internal and external stakeholder groups to support scalable ecosystem growth.

What We’re Looking for:

  • 12+ years of experience in payments, fintech, banking, digital wallets, or financial services.

  • Strong experience leading: ecosystem growth, payment partnerships, transaction activation, merchant ecosystem expansion, cross-border payment initiatives.

  • Strong understanding of: QR payment ecosystems, acquiring and issuer models, digital wallets, payment networks, merchant acceptance ecosystems, transaction growth drivers

  • Proven ability to drive measurable: transaction growth, ecosystem participation, merchant activation, partner adoption outcomes.

  • Strong commercial acumen with strategic growth leadership capabilities.

  • Experience managing cross-functional ecosystem initiatives across: commercial, marketing, product, operations, and regional partner stakeholders.

  • Strong stakeholder management and regional collaboration capabilities.

  • Data-driven with strong analytical, reporting, and performance management skills.

  • Experience engaging with: banks, acquirers, payment networks, national payment schemes, digital wallets, regional ecosystem partners is highly preferred.

  • Experience in regional or cross-border payment ecosystems will be highly advantageous.

 

Interested? Please submit your CV to hr@liquidgroup.sg.